More and more, we see how the flamenco is entering in the economic field and in the field of shows, without questioning or reflecting its real identity 1, since the geographic frame of the implantation and improvement exceed Andalucía and the sign of the identity does not represent any more one of the basic reflexions 2 of the different agents who integrate it.
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We have mentioned about the important figure "the flamenco businessmen". But it is not easy to assert about this issue, since it is not investigates as seriously and deeply as these people deserve. Also, they have acted in the shadow in quite a lot of occasions.
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The peñas help to create other ways to face the flamenco with its audience, and motivate the appreance of the Flamenco Culture Week, like the one of Paradas, or the ones dedicated to Diego del Gastor in 2008, in the centenary of his birth, by the peña of Morón and the 5th Cultural Week dedicated to Manolo Sanlucar by the peña of Marchena.
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The reflexions of a young author, who has joined to the flamenco without any politic remora or remora of flamenco transitions, confirm what has been described before, particularly in one of those elements: "The decline of the festivals coincides with a series of factors, which is worth analyzing, to a good extent. First of all, in no way, the artists feel the need of learning on site any more.
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The 70s meant an important break for the economic-business relationships of the flamenco world. From our point of view, it is the moment of definitive consolidation of this art as economic sector. To the birth of Peñas, the modernization of the dairy shows in specific places, the improvement of the recording technologies and of its processing, the first contributions of public money to this sector, we must link the beginning of the continuous tours to 2 different foreign flamenco markets, like Japan and the United States.
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